Detroit Base

Freelance Art Director and Graphic Designer

Every project in my portfolio is more than just a showcase of my craft; it’s a story, a conversation, and a reflection of the passion I share with my clients.
The work you’ll find here goes beyond just hours of thoughtful creation — it represents a deeper connection that shapes both my designs and the lasting relationships I build along the way. Each piece reflects the belief that creativity exists in everyone and everything.

What can I do for your business?
Let’s transform your ideas into creative, impactful solutions that not only tell your unique story but also engage your audience and drive meaningful results.

Darlene Smith Erfourth

Portfolio

Ford Certified Pre-owned Vehicles.

Print & Digital

This campaign for Certified Pre-owned ran for 18 months, during which it increased online traffic by 40% in key markets. The campaign’s success was further recognized with an American Graphic Design Award, highlighting its impact and creative excellence.

Client: Ford Lincoln Mercury
Agency: JWT
Partner: Rick Pesta
Role: Senior Art Director and Designer

Under Construction

Print & Digital

Whether through print or digital, I design with a purpose — to connect, engage, and convert. Let’s create solutions that elevate your brand and drive tangible results across all platforms.

Video

It’s always inspiring to look back on the diverse and dynamic collaborations that have shaped my journey. Samples of video work, especially those created for clients, are often a testament to the depth of my creative skill and the strong relationships I have built over time. Each project represents a unique story, a delicate balance of vision, strategy, and artistry—because let’s face it, any time you combine creativity with a client’s expectations, it’s practically a masterpiece in the making.