What to know about Darlene Smith Erfourth

CREATIVE ART DIRECTOR AND GRAPHIC DESIGNER
Why me?
My work is built on three pillars: ideation, education, and creation. I craft purposeful concepts that are aligned with my clients’ industries and designed to drive results through creative solutions.
My true passion, however, lies in helping others grow. I believe the best way to elevate creative work is by empowering the creatives behind it—because when they grow, the work grows too.
Life’s too short not to create. I’m always excited to collaborate with others who share this passion. Let’s connect and make something meaningful together.
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I am a seasoned creative art director, digital designer, and entrepreneur with a passion for bringing ideas to life through design. I excel in collaborative environments, transforming complex concepts into visually compelling, strategic designs that resonate with diverse audiences. My work spans industries, from Fortune 500 companies to entertainment and consumer goods, including brands like Ford & Ford Motorsports.
I believe great design has the power to drive innovation and create memorable experiences. I thrive on leading teams, collaborating with clients, and adapting to diverse challenges. My “see and say” approach blends strong visuals with clear messaging, ensuring designs connect deeply with people across cultures.
Constantly evolving, I’m expanding my skills in motion graphics with Adobe After Effects to push creative boundaries.
Outside of work, I stay active with yoga, pickleball, and spending time with family and friends in Detroit.
Let’s collaborate to bring your next creative vision to life!